Privacy Policy

Last updated: 24 July 2025
This Privacy Policy explains how ReformWear Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you use www.reformwearfashion.com (“the Site”).

1. Who We Are

ReformWear Ltd
Company number: 16488771
VAT number: 495205772
Registered address: 483 Green Lane, London, N13 4BS, United Kingdom
Email: hello@reformwear.co.uk

2. What Information We Collect

We may collect the following types of data when you use our website:

  • Contact Information (e.g. name, email, phone number)

  • Order Information (e.g. shipping address, billing details)

  • Payment Details (handled securely via third-party providers)

  • Device & Browser Data (e.g. IP address, operating system, screen size)

  • Browsing Behaviour (pages visited, time on site, referral source)

  • Email Preferences (if you subscribe or opt into marketing)

3. How We Use Your Information

We use your data to:

  • Process and fulfil orders

  • Provide customer service

  • Send order confirmations and delivery updates

  • Improve website functionality and experience

  • Send marketing emails (only if you’ve opted in)

  • Comply with legal obligations

4. Marketing & Communications

If you subscribe to our mailing list, we may send occasional updates, promotions, or product launches. You can unsubscribe at any time using the link in our emails.

5. Cookies

We use cookies and similar tracking technologies to personalise content, remember your preferences, and analyse site performance. Some cookies are essential for the website to function properly.

You can manage or withdraw consent via your browser settings or by using the cookie banner when you visit the site. For more details, please see our Cookie Policy.

6. Google Analytics & Google Signals

We use Google Analytics to better understand how users interact with our website. Google Analytics collects anonymised data such as pages visited, time on site, and traffic sources.

We also use Google Signals, which enhances analytics with aggregated demographic and interest data from users who are signed into their Google accounts and have enabled Ads Personalization. This includes age, gender, interests, and cross-device behaviour. This data is aggregated and does not identify individual users.

You can manage your Ads Personalization settings and opt out of personalised ads via My Activity.

7. Sharing Your Data

We only share your data with trusted third parties who help us deliver our services, including:

  • Payment processors (e.g. Stripe, PayPal)

  • Shipping carriers

  • Email marketing platforms (e.g. Mailchimp)

  • Analytics providers (e.g. Google Analytics)

We never sell your data.

8. Your Rights (UK GDPR)

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request erasure (“right to be forgotten”)

  • Object to or restrict processing

  • Withdraw consent at any time

To exercise your rights, contact us at hello@reformwear.co.uk.

9. Data Retention

We retain your personal data only as long as necessary for the purposes outlined above, unless a longer retention period is required by law (e.g. for tax or accounting purposes).

10. Data Security

We take appropriate technical and organisational measures to protect your personal data, including secure payment encryption and restricted access to systems.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be posted here with a revised “Last Updated” date.

12. Contact Us

If you have questions or concerns about your data or this Privacy Policy, contact:

ReformWear Ltd
483 Green Lane, London, N13 4BS, United Kingdom
hello@reformwear.co.uk